This project is about intervening solution for Traffic observed on Drive-In Cinema Road with emphasis on human behaviour.

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Casual Parking leading to traffic in India is increasing drastically due to rise in the number of vehicles compared to land allotted for parking. Traffic is one of the major reasons that not just contribute to the number of road accidents or increases the pollution index.

 

At places like ATMs, recharge shops, pan/cigarette shops, etc people often casually park vehicles for few minutes which leads to “herd mentality”. This leads people to become casual about their parking in no parking zone or double lane parking in single lane parking zone for few minutes.

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After observing and analysing data based on sensing human behaviour, primary research, interviews etc. the distinct insight that evolved was that there is a need for change in mindset of the people required during such casual parking instances.​

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By B.F Skinners negative reinforcement theory a ‘herd mentality’ can be influenced .Thus,’Awareness sign boards’ message like ‘Don't be casual about casual parking on ATM slips’ or ‘Security Tags’ were the design interventions suggested pushing people to change their mindset towards casual parking.