Going Beyond is a project to learn Scripting Strategy for launch of new product for Ayurveda brand. Jiva Ayurveda blood purifier aspires to penetrate in the U.S. Market. Thus, strategizing from place to interact with the client to the marketing strategy of the new product benefits was to be scripted.

 

Branding Methodology

Jiva blood purifier is relaunched as PureU. PureU refers to purifying you from the within, to cleanse impure blood resulting in a beautiful and healthy body. 

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The promotional scripted strategy was 'penetration strategy' used to make people aware of the originality of Ayurveda rooted in India and its efficacy in comparison to overseas brands giving the product a recognition.

 

This project involved complete understanding of the needs and desires of the client, the end user, brand, product and marketing.